Mionetto Art Session

The worlds of prosecco, art and fashion have always been inextricably linked, and the Mionetto Prosecco brand is well aware of the power of this connection. That is why we have long focused our communication on collaborating with talented Czech designers, designers and artists. And this year was no different, when a series of luxury handbags made of Italian leather by designer Lucie Kalousová saw the light of day.

She sought inspiration from the diverse portfolio of this iconic Italian brand. And since prosecco is closely associated not only with fashion but also with art, she added two original paintings composed of 80 plushies to the collection.

We presented the project to journalists and influencers during the MIONETTO ART SESSION, a creative event with a bubbly and relaxed atmosphere.

The results of the event gradually appeared in all the leading lifestyle titles and also on social media, where we recorded more than 30 hashtags on the day of the event alone. The communication mix also included follow-up interviews for selected media outlets as well as competitions to win selected pieces from this unique collection.

Celebrating International Coffee Day
with delicious French coffee L´OR

6 out of 10 Czechs cannot imagine their life without a good cup of coffee. But with the growing interest in coffee and coffee culture, we are also noticing quality much more. That’s why we’re pleased to have had the opportunity to introduce a new product to the media: the L´OR Professional service, which allows you to enjoy coffee that tastes like it comes from a luxury café, even in the office.

For our client JDE Professional we organized a press conference, which we conceived as a celebration of International Coffee Day. The event, which took place in the beautiful surroundings of the Werich Villa café, was also attended by the famous confectioner and L´OR coffee ambassador, Iveta Fabešová. Participants had the opportunity to try the new L´OR Professional coffee line and also taste Iveta Fabešová’s famous desserts.

The editors learned interesting information not only about L´OR Professional’s new comprehensive coffee service, but also the results of a recent survey on the coffee habits of the Czechs and some surprising facts from the coffee world.

The successful event was attended by 30 leading lifestyle and news media, including newspapers and radio. CNN Prima News was also present, with a live TV broadcast of the event, in which a representative of JDE Professional commented on current coffee trends and the preferences of Czech consumers.

Tours of Czech organic farms

In cooperation with the editorial team of the reflex.cz website, we have produced an eight-part series of reports presenting life on Czech and Moravian eco-farms. Through authentic stories of people who have dedicated their lives to farming in harmony with nature, we show consumers all the benefits that organic production of local organic food brings.

In addition to the farmers, the several-minute videos also feature farm animals such as sheep, cows, goats, but also bees… In short, everyone who belongs on a real eco-farm and was not afraid of the lens or the inquisitive camera of our drone.

Each of the stories is different, and yet they have so much in common – especially the honest work that is almost a life mission, the targeted care of the landscape, the careful management of not only water, and the promotion of biodiversity and life around us.

Given that we are talking about an increasingly topical issue and showing the Czech economy in all its glory, it is not surprising that the organic reach on the web and social media has far exceeded our and our client’s expectations.

https://www.reflex.cz/kategorie/8634/ekofarmy

Eurojackpot
Introducing the second draw

When we heard that the second draw of Eurojackpot was about to be launched in the Czech Republic, we logically asked ourselves what would life actually be like with a billion in the bank? And how do different nations across Europe actually perceive wealth? This is exactly what started the project, where we conducted an exclusive survey on the topic of wealth in five selected countries – the Czech Republic, Germany, Italy, Slovakia and Finland.

The exclusive results were presented at a special media event with the participation of a life coach who put the topic in the context of the relationship between financial stability and psychological well-being. In addition, we conducted the same survey among the twenty journalists who were present and thus found out which nation they are closest to. This resulted in more than twenty media outlets in most of the leading economic and news media.

And because we’re not forgetting the influencers, we’ve prepared a “billion package” for them – two bottles of champagne with the label “TUESDAY” and “FRIDAY”, the days when the draw for the billion-dollar prizes takes place. As an added bonus, we’ve also included a Land Rover Defender remote control as this iconic car was part of the prize during the first draws.

Aperitivo moment in the centre of Prague

Campari Aperitivo Spot

The iconic aperitivo moment brand Campari introduced the concept of the Italian moment to exclusive editors and influencers. Together with the Czech and Austrian brand ambassadors, we introduced the guests of the aperitivo spot to the history of the brand and also showed how the atmosphere of the aperitivo moment can be enjoyed here.

The concept of the Italian aperitivo moment is not well known in the Czech Republic. That’s why together with the Campari brand we decided to introduce the Italian lifestyle to selected journalists and influencers through the “Campari Aperitivo Spot” event. The aim of the event was to show how a true Italian moment can be enjoyed at home, for example in the centre of Prague, with a glass of Campari drink in hand.

At 4 pm, the time of the aperitivo moment in Italy, we invited selected guests to a rooftop apartment in the heart of Prague with a balcony evoking typical Italian terraces. In collaboration with experienced ambassadors, we prepared typical Italian delicacies paired with Campari cocktails. The intimate event also included education in a fun way about the aperitivo moment, a talk about the history of the brand and the opportunity to try mixing your own Campari drinks.

The Campari Aperitivo Spot was covered by major lifestyle media and also reaped great success on social media, where the event appeared in the instastories and posts of all those involved and reached more than 272,000 users. The communication of the aperitivo moment continued throughout the summer period.

Don Papa: Diner de Odisea

The late fifteenth and early sixteenth centuries were a time of great discoveries. The exploration of overseas regions, led especially by the Portuguese and the Spanish, contributed to the development of world trade and to a new knowledge of the world. One of the greatest and most important expeditions was undertaken by Fernão de Magalhães. 500 years have passed since his epic voyage, the first Spanish landing in the Philippines and the first circumnavigation of the world. To celebrate this momentous anniversary, Philippine premium rum brand Don Papa is launching a limited edition Don Papa Port Cask.

In addition to its exceptional flavour profile and aroma, the limited edition Don Papa Port Cask also impresses with its traditional perfectly crafted packaging. The surreal design reflects aspects of Magalhães’ odyssey, the pitfalls of the unknown waters the expedition faced and the exotic flora and fauna the crew encountered for the first time in the Philippines. In the same spirit and thematic backdrop was the experiential evening for media and influencers that we prepared together with representatives of Don Papa rum.

In addition to the anniversary celebration and the launch of the new limited edition, a new course on Filipino cuisine at Laboratorio Cooking School was introduced during the evening. Under the guidance of Chef Martin Kortus, participants can learn how to prepare seafood and fish typical of the Philippines. The highlight of the course is duck breast flambéed in Don Papa rum. The drinks prepared from it will also complete the whole excursion into the colourful world of flavours and aromas of the Philippines.

It’s not easy for a little owl

We have a great fondness for animal outsiders who have had their fun with humans. Take a tit like this. Its distinctive hoot has been considered mysterious and even terrifying in the past. Yet this tiny owl used to inhabit human settlements and their immediate surroundings. And it was their association with humans, combined with other factors, that brought them to the brink of extinction. That is why we are financially supporting the project of repatriation of the tit to the Czech landscape, which is being implemented by the Ecocentre and Rescue Station in Spálené Poříčí.

2022 – PEPR BAT TREE HOUSES

We placed special bat tree houses in the tight cooperation with The Bohemian Switzerland National Park. These houses serve as a home for endangered bat spieces suffering from a lack of natural shelters.

2021– Salmon reintroduction in to the Czech rivers

Purchase of 10 000 salmon roes placed in temporary incubators at the bottom of the creek. After three months of growth, we released them on their life journey together with our clients.

2020 – PEPR alley planting

23 trees in total, each dedicated to one of our clients.